Kibi mobile app
Kibi is a mobile app full of vegetarian and vegan recipes to reduce meat consumption and switch to a plant-based lifestyle. This project was created during the Pandemic in 2020 by the couple Ed Garabito (senior engineer) and Beatriz HC (graphic designer). Becoming vegan is not easy, but every step counts. That's why we started designing a mobile app for people who want to start the journey of becoming vegetarian, vegan or simply reduce their meat consumption.
Client
None, Personal Project
Service
Branding, Graphic Design
Date
August 10, 2020
Kibi is a mobile app designed to help you to reduce meat consumption and transition to a plant-based lifestyle, one simple and delicious step at a time.
Built around food that’s healthy for you and the planet, Kibi makes plant-based cooking approachable with clear, step-by-step guidance and supermarket-friendly ingredients. Reimagine classic dishes with plant-based alternatives that keep the flavours you love, making the switch feel natural, not restrictive.
Kibi was born from Bea and Ed, a Spanish designer-engineer duo who discovered that reducing meat consumption shouldn’t be difficult—you just need the right support. After years in the UK and their own attempts to go vegetarian (Bea) and vegan (Ed), they realised how hard it can be to find approachable, flavourful plant-based recipes, especially coming from a culture deeply rooted in meat-heavy traditions.
That’s why we started designing a mobile app for people who want to start the journey of becoming vegetarian, vegan or simply reduce their meat consumption with thousands of vegetarian and vegan recipes, including dairy-free and gluten-free options, made to fit real life, not perfection!
This project was started during the Pandemic in 2020 as a personal project, with an international move at the end of that year, full-time jobs and some new members arriving to the family the project was paused for a few years and on 2025 the mobile app’s functionality and capability was improved and optimised but it was never published to the Play Store due to significant changes in their policy to publish new apps.
